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Inspirational Company Culture
Deck Ideas (With Examples)
Companies with strong organizational cultures perform four times better
than companies with weak cultures. Yet culture is often taken for granted, and many organizations don’t record their aspirations.
A company culture deck or presentation lays out what you believe in and shares some of the reasons employees love coming to work. Create your own culture deck with these ideas and examples from leading companies.
Why You Need a Culture Deck in 2023
Company culture is at a crossroads. From public strikes to disagreements over return-to-office mandates, many employees feel unaligned with their employers.
When Gallup asked global workers what they would like to see change in their organizations, the resounding answer (41%) was engagement and culture.
And, although employers recognize that organizational culture does drive productivity and performance, many still don’t put down on paper what makes their organization unique.
Culture decks like the most famous example from Netflix have gained publicity in recent years as one way of writing down and sharing corporate culture to:
Wait! A Culture Deck is No Substitute for Action
Before we get into the culture ideas and examples, here’s a disclaimer. Company culture doesn’t come solely from leaders telling others how they feel—it belongs to everyone. So, for any culture deck to be seen as valid, it needs to be rooted in reality.
Even if your deck is aspirational, it must be authentically based on the way people operate, the cultural personality of the organization, and the initiatives driving you where you want to go.
This doesn’t mean it can’t be a transformational document.
Transparency and repetition are powerful tools and using a culture deck as another inspirational touchpoint in your employee experience, internal communications, and HR strategies can be a positive, reinforcing affirmation. As neuroscience and psychology both show, repeatedly telling ourselves stories can lead to productive behaviors.
Creating and Using a Culture Deck: Two Key Points
What to Include in a Culture Deck
There are no hard and fast rules with workplace culture documents. Some are brief and some are long–Netflix’s famous presentation is over 100 slides.
The contents differ widely then, but here are some of the most common best practices to get you thinking about what to include.
Check out the well-known culture decks below to discover how other enterprises create culture codes that resonate with leaders and employees alike.
Culture Deck Examples from Famous Brands
Patreon
Netflix
Click on the slides above to see how Patreon explores its core values and culture through in-depth examples and guidelines.
Click the image to read the most famous of all the culture decks. Netflix’s culture code started the trend for sharing corporate content and remains an important piece of work.
Asana
Asana helps other companies to organize their workplaces. Click above to read how it organizes its own culture and values.
As the social platform that brings professionals together, how does LinkedIn create strong connections between its people? Click on the slide to learn more.
Etsy is one of the most popular eCommerce websites in the world. Delivering for millions of buyers and sellers requires a tight-knit team focused on engineering for success.
Etsy
Onboard new hires
Increase the value of the company as a destination employer
Tell a consistent story to employees about where the company is going and how their work and behavior propels it
Provide customers, investors, and external agencies with a reason to recognize the brand as distinct
Read on to learn
what to include
in a culture deck
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When planning a company culture deck, speak to all teams, locations, and role types. Don't forget desk-less workers, consultants, or those on fixed term contracts. Patterns will emerge.
When you have a deck, use it frequently. Show slides at all-hands meetings, during onboarding, as part of recruitment, display it on your intranet, or share it on your website.